WHAT MAKES SMART CUTTM
DIAMONDS LOOK BIGGER?

Size sets us apart!
Why buy a smaller looking diamond when you can
have a bigger diamond for the same price or less?

Watch the Video

SEE THE DIFFERENCE A SMART CUTTM DIAMOND MAKES!

Regular Diamond vs. Smart Cut™ Diamond

Why SMART CUT™?

SMART CUT™ DIAMONDS ARE UNIQUE – Discover a diamond that looks larger while delivering exceptional value. Smart Cut™ is a New Dimension in Diamonds.


Happiness starts here.

One special moment, a lifetime of memories.

Find Out Why

Side-by-Side… You Decide!

Smart Cut™ Diamonds Look Bigger

Smart Cut™ diamonds are a smart way to get more value for your money. When comparing diamonds side-by-side, they are unmatched in their visual appeal because their cut maximizes the dimensions and impact of the face-up, visible surface area of the diamond.

See the Difference

Smart CutTM LARGER LOOKING DIAMONDS

Smart Cut™ was created to meet the needs of today’s discerning customer; providing the highest quality, largest looking diamonds that money can buy.

See What Sets Us Apart

Confused About Diamonds?

With a Smart Cut™ diamond you get a bigger looking diamond that makes the most of its weight.  A Smart Cut™ can increase the overall look by as much as 25% over a regular diamond of the same weight.  In practical terms, the Smart Cut™ gives you more buying flexibility.  Choose any carat weight and your Smart Cut™ diamond, when placed side-by-side with a regular diamond, will look larger than expected.

Compare Diamonds

The Smart CutTM Experience

Immediately, when you walk through the doors, you will experience the Smart CutTM Difference.

You will privately shop in a quiet, by-appointment-only, exclusive office suite, where you will find the expertise we provide differs significantly from the average jewelry store.

See What Our Customers Say

Custom Design

Have It Your Way!

Express your personality with jewelry design, and have fun doing it!

Find Out How!

Our Promise

A Smart Cut™ Diamond will take her breath away!

Smart Cut™ Diamonds
Feature a Signature Clarity Plus Promise

What it means for you

Coming Soon

Take a look at soon to be released
products & services!

Get a sneak peek