At Smart Cut™, we care about our customers. We take the time to answer your questions and comfortably guide you through the process.

The #1 Biggest mistake people make when
buying a diamond is assuming that carat
weight is a size.

Make sure the diamond you are buying measures up to a Smart Cut™.

Confused About Diamonds?

We know exactly how it feels to be faced with uncertainty and questions when buying a diamond.

What size should I buy? Which is more important, color or clarity? How does size affect the price? How much should I spend? How do I know if the diamond is lab created? Whom can I trust? Am I getting a good deal?

Allow us to comfortably guide you through the process.

To this day, the very best way to buy a diamond is sitting across a desk from an experienced diamond sales professional. In person, we can show you side-by-side many real live diamonds, and how one diamond compares to another. We have the latest technology and expertise to help you understand each characteristic of a diamond, and how it affects the beauty and how size affects the value.

Color, clarity, carat weight, and cut, (commonly referred to as “the 4 C’s,”) are the characteristics that set the initial value of a diamond. Therefore, they are very important to narrowing down a selection of diamonds to one that is just right for you.

When it comes down to it, there are only two things that most people notice about diamonds, and that is size and sparkle. With Smart Cut™, we will show you that together with size, how “Clarity Plus” affects the value.

Our goal is to help you find and buy the perfect diamond, at the best price.

The 4C’s of Diamond Quality

The 4C’s is the method for assessing the quality of any diamond in a universal language.

Clearly Beautiful


Natural diamonds are the result of carbon exposed to tremendous heat and pressure deep in the earth. This process can result into a variety of internal characteristics called “inclusions,” and external characteristics called “blemishes.”

Diamond clarity refers to the absence of inclusions and blemishes. Evaluating diamond clarity includes determining the number, size, and position of these characteristics.



Diamond carat weight is the measurement of how much a diamond weighs. Each metric carat is defined as 200 milligrams, which can be subdivided into 100 points – allowing for very precise measurements to the hundredth decimal place.

Diamond price increases with diamond carat weight, because larger diamonds are more rare and more desirable.

A Smart Cut™ diamond has the look of the larger, more desirable diamond without the expense of the added weight.


Diamond color actually means lack of color. The GIA D-to-Z diamond color grading system is the most widely accepted grading system, measuring the degree of colorlessness by comparing a diamond under controlled lighting and precise viewing conditions to “master stones” (stones of established color value).

The scale begins with D, representing colorless, and continues with
increasing presence of color, to the letter Z.



Diamonds are beloved for their ability to transmit light and sparkle. A diamond’s cut grade is all about how well the facets interact with light. The diamond’s cut is crucial to its final beauty and value. Of all the 4C’s, cut is the most complex and technically difficult to analyze.

To determine the cut grade, the proportions of those facets that influence the diamond’s face-up appearance are calculated, including its weight relative to its diameter, the symmetry of its facet arrangement, and the quality of its polish on facets. These proportions create desirable visual effects such as:

o Brightness: Internal and external white light reflected from a diamond.
o Fire: The scattering of white light into all the colors of the rainbow.
o Scintillation: The amount of sparkle a diamond produces.

Certified Diamonds


Smart Cut™ diamonds are certified by the most prestigious diamond grading labs in the U.S., including the Gemological Institute of America (GIA), the International Gemological Institute (IGI), and the American Gem Society (AGS).

Conflict-Free Diamonds

Look Good and Feel Good About Your Purchase! Smart Cut™ diamonds are ALWAYS Conflict Free

We choose our diamond suppliers with extraordinary care, and with a commitment to purchasing only from sources in compliance with the United Nations resolutions.

We guarantee that Smart Cut™ diamonds originate from legitimate, ethical sources that are not involved in funding conflict or human-rights abuses.

Frequently Asked Questions about Smart CutTM diamonds

  • Am I saving money buying a Smart Cut™ diamond?
    • Yes. Smart Cut™ diamonds are a great value because you are paying for the diameter of the diamond, not the weight of the diamond. Side-by-side you will see the difference in the size between a Smart Cut™ diamond and regular diamonds of the same weight.
  • How big is a 2.00 carat Smart Cut™ diamond?
    • That depends on the shape of the diamond. Example: a 2.00 carat round should be at least 8.2 mm in diameter. Smart Cut™ diamonds come in all shapes and sizes. A Smart Cut™ diamond can be as much as 25% larger than a regular diamond of the same weight.
  • Are Smart Cut™ diamonds certified?
    • Yes, Smart Cut™ diamonds are certified by the most prestigious diamond grading labs in the U.S., including the Gemological Institute of America (GIA), the International Gemological Institute (IGI), and the American Gem Society (AGS).
  • How can I tell if a diamond is lab created?
    • This is a very good question. In this day and age, you have to be very careful. Unless you’re a diamond professional, you cannot tell 100% whether the diamond you’re looking at is lab created, a simulant, a synthetic or even ‘fake.” The only way to know for sure is to have a trained professional perform a diamond test with an electronic tester while you watch.
  • Can I afford a Smart Cut™ diamond?
    • Absolutely! Smart Cut™ diamonds come in all sizes and price ranges to fit anyone’s budget. Your diamond professional will help guide you to choose the biggest, best, and most beautiful diamond to fit yours.
  • Are Smart Cut™ diamonds conflict-free?
    • Yes. We participate in transparent ethical sourcing policies.
  • If I cannot find a mounting I like from your selection of solitaires and semi-mounts, can you make me a custom ring?
    • Yes. Our certified Smart Cut™ retailers are chosen because they are experienced jewelry designers. They can create any piece of jewelry from your description or picture.
  • Do you make studs using Smart Cut™ diamonds?

    • Certainly. Smart Cut™ diamonds look larger in the ear, as well.
  • Do you have more locations in other states?
    • Yes. For a list of Smart Cut™ partner stores contact us. Our toll free number is 844-594-4162.
  • What if I want to upgrade my Smart Cut™ diamond in a few years? How much would I get towards the larger diamond?
    • Provided your current Smart Cut™ diamond is in the same condition as when it was purchased, when you trade up to a larger Smart Cut™ diamond, the store where you bought your diamond will apply 100% of the original purchase price of your loose diamond toward your new Smart Cut™ diamond. We are happy to provide this service because Smart Cut™ diamonds are rare.
  • Do you charge for cleaning and inspection?

    • No. We are happy to clean and inspect your Smart Cut™ diamond to help you maintain its safety and beautiful sparkle. You can bring your diamond in as often as you like. For safety reasons, you should have it checked every three months.
  • Do you provide an appraisal for my insurance company?
    • Yes, Your Smart Cut™ retailer will provide you with an accurate description of your Smart Curt™ diamond, at no additional cost to you.
Is there a subject we didn’t cover? Send us your questions, and we will be happy to provide you with answers.
Where To Buy


  • Carol Wolf. Deerfield. Illinois

    Carol Wolf – Deerfield. IL November 2017

    Last year I wanted to find a unique gemstone to make a drop necklace. It […]

  • Evan Katz – Phoenix, AZ

    Evan Katz – Phoenix, AZ September 2017

    On August 18 I asked my best friend to marry me, and that date will […]

  • Mike & Liz - Arlington, VA

    Mike & Liz – Arlington, VA August 2017

    As soon as I saw my engagement ring from my fiancé Mike, I was absolutely […]

  • Gina Wolf – Chicago, IL

    Gina Wolf – Chicago, IL August 2017

    It was a pleasure working with Shery at Smart Cut Diamonds. I wanted to find […]

  • Fran and Sam Shabrin - Scottsdale

    Fran and Sam Shabrin – Scottsdale August 2017

    I had always wanted diamond earrings, and for a special birthday, my husband went to […]

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