Smart Cut™ diamonds have up to a 25% larger visible surface area over regular diamonds of similar carat weight.
Smart Cut™ diamonds are bigger! With a regular diamond, a huge percentage of the stone (pavilion) is hidden below the setting, making it not visible.
Why would you want as much as 60% of your diamond hidden from view?
Smart Cut™ diamonds deliver a larger face-up surface area, which allows for a much larger visible, visual impact.
With a Smart Cut™ Diamond you get a bigger looking diamond that makes the most of its weight. A Smart Cut™ can increase the overall look by as much as 25% over an average diamond of the same weight. In practical terms, Smart Cut™ gives you more buying flexibility.
Choose any carat weight and your Smart Cut™ diamond, when placed side-by-side with a regular diamond, will look larger than expected.
Because of their unique qualities, only a limited number of Smart Cut™ diamonds are available in the market.
We hand select each diamond for size and the clean center that qualifies it as “Signature Clarity Plus.”
Just 5% – 10% of all diamonds in the world make the cut.
Smart Cut™ is available in all diamond shapes, colors, clarities, and carat weights. No matter the size you choose, they exhibit the same twinkle, brilliance, and fire that make diamonds so precious and popular.
Size sets us apart.
Why buy a smaller diamond when you can have a bigger diamond for the same price?
What woman ever asked for a small diamond?
The value of a Smart Cut™ diamond lies in its maximized visual surface area giving you a bigger looking diamond for the same price as a smaller looking diamond.
We choose our Smart Cut™ retail partners very carefully.
We only want knowledgeable professionals with diamond and jewelry expertise. Jewelry professionals who will provide you with a unique, private showing experience.
Schedule your appointment to see a Smart Cut™ diamond today.
Enjoy Peace of Mind
With Lifetime Trade Up, Guaranteed
When you purchase a Smart Cut™ diamond, you are assured it will maintain its value toward the purchase of a larger Smart Cut™ diamond in the future.
Smart Cut™ will deliver you the biggest, most beautiful looking diamond, free from inclusions in the most visible areas of the stone, at a price within your budget.
We are advocates for our customers, striving to impart enough knowledge and expertise for them on a purchase that is very complex. We do this in an atmosphere with no pressure, and no judgement, while we advise our customers to get the very best and largest diamond they can get while maintaining their budget expectations.
We encourage you to discover more about Smart Cut™ diamonds by clicking through all the pages of this website. We are confident that you will truly see what makes a Smart Cut™ diamond different.